$4.95
Ideal (Ideal Toy Company) was a powerhouse in the mid-century dollhouse market. While they are often remembered for their premium "Petite Princess" line, their standard plastic furniture from the 1950s and 1960s defined the playrooms of the era.
Here is a breakdown of the design, history, and key features of Ideal’s standard dollhouse lines:
1. The "Working" Feature Innovation
Ideal distinguished itself from competitors like Marx or Renwal by making their furniture highly interactive. Many pieces were designed with mechanical "action" features:
Appliances: Refrigerators and cabinets featured tiny interior shelves and doors that opened smoothly.
Bathroom Fixtures: Toilets often had movable seats/lids, and tubs sometimes featured "real" faucets.
The Piano: One of their most famous pieces was a tiny upright piano with a spring-loaded keyboard that actually "clicked" or moved when pressed.
2. Design and Scale
Ideal furniture typically fits the 1:16 scale (¾ inch scale), which was the standard for most plastic dollhouses of the 1950s.
Material: They primarily used high-quality hard polystyrene plastic. Unlike the thinner plastics used by some generic brands, Ideal pieces had a weight and "snap" to them that felt durable.
Aesthetic: The designs leaned heavily into the Mid-Century Modern (MCM) and "Atomic Age" look. You’ll find tapered peg legs on sofas, streamlined curves on refrigerators, and "Tufted" textures molded directly into the plastic chairs and beds.
3. Color Palettes
While Petite Princess used regal golds and velvets, the standard lines used iconic 1950s "kitchen" and "living room" colors:
Kitchen/Bath: Frequently found in "Candy Apple Red," "Mint Green," "Turquoise," and "Primrose Yellow."
Living/Bedroom: Often molded in "Mahogany" or "Walnut" brown plastics to simulate wood grain, paired with pink or blue accents.
4. Branding and Packaging
Ideal furniture was sold in several ways:
Room Sets: Sold in "Window Boxes" labeled by room (e.g., "Ideal Kitchen Set").
Large Boxed Sets: Often sold as a complete house-furnishing kit to accompany their lithographed steel houses.
The "Ideal" Logo: Most authentic pieces are marked on the bottom or back with the Ideal "Oval" logo or the word "IDEAL" followed by a part number.
5. Historical Context: The Plastic Transition
In the late 1940s, Ideal transitioned from wood and composition toys to plastic. They were among the first to realize that plastic allowed for incredible detail in miniatures—like molded handles, "upholstery" patterns, and intricate grillwork on radios—that wooden furniture simply couldn't match at a low price point.
Commonly Sought Pieces:
The Kitchen Sink: Often features a molded-in "dish drainer" and high-back faucet.
Television Sets: These often had a paper insert showing a "broadcast" and were modeled after the bulky, floor-model consoles of the time.
The Fireplace: A classic 1950s design with a molded "brick" texture and a mantle.
Condition: All items should be considered in good played-with condition. The Chaise Lounge has been repaired.
Important! I use stock photos to illustrate my items. Please understand that the piece of furniture you select may not be the EXACT piece depicted in the photo.
Please check out my many other dollhouse listings on Etsy
Thank you for considering a purchase
1-2 business days
Buyers are responsible for any customs and import taxes that may apply. I'm not responsible for delays due to customs.